Open and direct dialogue with our customers has always been a paramount consideration to b-token. This privacy commitment is designed to give you a quick and easy-to-read summary of how we manage, share and store your data.
Our privacy commitment
We promise that we will always let you know how we use your data and that we will only use your data to provide you with a better service. You can also rest assured that we collect and store your data in a secure manner.
The data we collect and store is limited to a strict minimum. If you place an order, we collect and store your name, address, telephone number, email address and payment method.
We have to share your data with our trusted partners, such as the courier company that ensures the delivery of your order.
We promise that we collect, process, store and share your data in a secure manner. We guarantee that the other companies, whom we share your data with, do likewise.
You have control over your own data
If your information is incorrect, you can rectify it in your account. Alternatively, you can email us at email@example.com to let us know what information we need to change. We will get back to you as soon as your information has been updated.
- Who is responsible for your data
- Personal data we may collect about you
- How and why we use your personal data
- Requesting access to your personal data
- Security of your personal data
- Cookies and other tracking technologies
- Sharing your personal data
- Contact details
1. Who is responsible for your data
We supervise the manner in which your personal data is collected and the purposes for which b-token uses your personal data. In that capacity, we are qualified as “data controller” under the European General Data Protection Regulation, hereinafter: “GDPR”.
2. Personal data we may collect about you
We collect a number of personal data about you, for instance if you ask us for a quotation, use our website, avail of our services or contact us. We may also receive personal data from our partner service providers that supply you with services (for instance if you give feedback on our services) or from third parties acting on your behalf. In cases where you act on someone else’s behalf, you will need to have that person’s permission to use his/her personal information.
For further information about the parties who share your personal data with us, please refer to section 7 below.
Categories of data we collect
We collect and process the following categories of information about you:
Web shop account
Your first name and surname and your contact details
Your first name and surname and your contact details
The communication you have with us (for instance, your emails, letters, telephone conversations)
Your posts and messages on social media addressed to b-token
If you respond to our requests for feedback or take part in our surveys
Information about how you use our website, such as your product searches
Sensitive personal data
Under the European GDPR, data about your origin, physical or mental health, religion or an alleged offence are qualified as sensitive data. We do NOT collect data of this type.
3. How and why we use your personal data
We use your personal data for the following purposes:
- To process your orders
If you place an order with us, we use your information to prepare your order, to ship it out to you or to notify you when it is ready for collection.
- To communicate with you and to maintain or improve our relationship with you
We may have to contact you by email and/or text message for administrative or operational reasons, for instance to confirm your order and/or payment. We may also contact you to check whether you have received our quotation, because there still are some items in your shopping cart.... Please note that these messages are not a marketing ploy and that you will continue to receive them.
We will also use your personal data to contact you if you have submitted a request, completed a web form or have contacted us via our website or via the social media.
As your opinion is important to us, we may send you an email to ask you for your feedback.
We will use the messages you send us, and the feedback you give, to manage our relationship with you, our customer, to improve our services and to enhance your customer experience.
- To personalise and enhance your customer experience
We use your personal data to optimally tailor our services to your requirements and preferences and to provide you with a personalised customer experience. For instance, if you tell us what your favourite products are, we may send you special offers that may be of interest to you.
We may also collect data on how you use our website, which pages you visit most and what products you buy, this to help us understand your preferences and wishes.
If you place an order via your account and leave our web shop before your order has been finalised, we may contact you to assist you with the ordering process.
- To improve our services, for administrative purposes and to promote our business interests
The business purposes we use your data for are accounting, invoicing and auditing, credit or other payment card verification, fraud screening, safety, security and legal purposes, statistical and marketing analyses, system tests, maintenance and development.
- To meet our legal obligations, for instance to meet our obligation to pass on your details to Customs.
4. Requesting access to your personal data
You are entitled to request access to your personal data we have at our disposal. If you wish to receive a copy of your personal data or have any questions about our data protection policy, please contact us via: firstname.lastname@example.org.
You can also contact us at the above email address if you wish to object to your personal data being processed, to exercise your right to be forgotten or to have your data erased.
5. Security of your personal data
We are committed to taking the appropriate technical and organisational measures to protect your data against unauthorised and unlawful processing and against the accidental loss, destruction and corruption of your personal data. If you transmit your personal data via our website, the information is transmitted via the Internet, secured by means of first-rate encryption.
Your personal data may be accessed and processed by our personnel located outside of the territory covered by the GDPR. Your data will always remain in Europe however.
6. Cookies and other tracking technologies
We use technologies such as cookies, pixels or tracking software to optimise our services, to provide you with the most relevant content and to analyse how visitors use our website. Rest assured that you cannot be identified on the basis of the information we collect with the help of these technologies.
To enable us to optimise the design and layout of the website and enhance your user experience, we use software to keep track of user traffic and website usage patterns. This software does not allow us to collect personal data.
To help us understand how customers react to our emails and the content we send out, we use pixels to establish whether our emails are opened and whether the content of our emails is displayed in text or in HTML format.
7. Sharing your personal data
Your personal data may be shared with other companies within our Group.
We share your personal data with, or receive your personal data from, the following categories of third parties:
- Service providers who assist us with our business operations and help us to improve our services and customer experiences.
We share your personal data with companies that help us with our accounts, IT infrastructure, mailings, website and web shop. We disclose your data to companies that help us obtain feedback on our services.
At b-token, we select our partners who receive your personal data with care and demand that they meet our stringent security standards on the protection of your personal data. Your data are only passed on when necessary (e.g. if the IT department needs to identify a problem) and limited to the strict minimum needed (e.g. only the email address to the mailing provider).
- Credit and payment card companies
b-token shares part of your personal data with companies that look after electronic payments on our behalf. To guarantee the security of your transactions and to detect any fraudulent transactions, we may also share your information with our fraud-screening partner.
We may disclose your personal data if we are obliged to do so under a specific law b-token has to comply with.
On no account are our service providers permitted to use your personal data they obtained via us for anything other than the specific task they have been entrusted with. In other words, they are for instance not permitted to send you mailings in their own name on the basis of data they received from us.
9. Contact details